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1. Richard Branson: How to come up with a successful business idea
If you want to become your own boss in 2018, coming up with a business idea is the first step. If that feels daunting, billionaire serial entrepreneur Richard Branson has advice: Start by asking yourself what you could do to make your own life better or easier. "Entrepreneurship in its truest form is about identifying a gap in the market and creating a product of use to fill that hole and make people's lives better," writes Branson in a blog post on Tuesday. "Often the best way to find this gap is to look around you - are there...
Origional Story Date :1/4/2018
HowTo | CNBC
Small Business | Entrepreneur
2. 14 Easy (and Affordable) Ways to Personalize Your Customer Experience
Personalization is an important aspect in business today but can be time-consuming. What’s one easy, low-cost way for a small business to personalize the overall customer experience? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEChas also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Send Personalized Gifts to...
Origional Story Date :1/18/2018
HowTo | SmallBizTechnology
Small Business | Personalization
3. Does Technology Make Professionals More Productive?
If you’ve ever ran in place, marched up and down your stairs, or did laps around your house late at night trying to get to the coveted 10,000 step mark, you’ve probably worn some sort of electronic fitness tracker. Wearable technology, such as Fitbit bracelets or Apple Watches, have quickly increased in popularity since they made their debut a few years ago, and this trend isn’t one we anticipate going away anytime soon. People are infatuated with hitting daily goals and seeing how much their fitness efforts pay off...
Origional Story Date :1/18/2018
Editorial | Allbusiness.com
Small Business | Operations | Human Resources | Productivity | Technology
4. 4 Strategies to Keep Cash Flowing in Your Small Business
Being a small business owner presents its own unique set of challenges, and one of the main ones is not having the budget to do all you need to do. A successful business needs constant investing to keep it growing - more marketing spends, product or service improvement, getting more people to join the team, and so on. If you are careful with your finances, invest only in what matters, and stay focused on your end goal, you can grow your business that much quicker. In this article, I’m going to share my top finance tips for small...
Origional Story Date :1/18/2018
HowTo | Allbusiness.com
Small Business | Organization & Structure | Capital Structure | Finance
5. Mounting Dysfunction in the B2B Buying Process
How do you sell when your buyers can’t buy? Everyone is aware that the B2B buying process is complex. It involves multiple parties over long decision-making cycles. In large enterprise, this can take months, if not years, and involve dozens of individuals in the buying circle. But new research from CEB, now Gartner, suggests that things are even worse these days. It’s buying gridlock. I interviewed Brent Adamson, sales principal executive advisor on sales, marketing & communications - also author of...
Origional Story Date :1/18/2018
Interview | Target Marketing Magazine
Businss to Business | Modifiers | SalesAAAAA
6. The Role of Data Science in Marketing
Big Data. It's one of those terms that is now so widely - and, let's be honest, indiscriminately - used in the business world that even the least cynical among us are probably getting sick of it. It seems to get thrown around to fill gaps in waning meetings and to make businesspeople sound like they're up with the digital times. But the thing about "Big Data" is that although it might be overused - and occasionally misused - it isn't a meaningless cliché. Digital technology has swept away the analog world we once worked within and...
Origional Story Date :1/15/2018
Research | Marketing Profs
Businss to Business | Digital | Data
7. How to Use SlideShare Content for Lead Generation
Many marketers are familiar with SlideShare, the popular presentation platform with over 80 million users. SlideShare allows users to upload videos, documents, infographics, and presentations in various formats; e-books are particularly effective in this channel. Using SlideShare for content marketing can increase brand awareness and drive traffic to your website. But how can marketers rely on SlideShare for lead-gen? Integrate Lead Forms With a Marketing Automation Platform SlideShare offers built-in lead forms as a paid...
Origional Story Date :1/16/2018
HowTo | Marketing Profs
Businss to Business | Modifiers | Lead Generation