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1. The Loyalty Question 2.0
Most people think customer loyalty is about a lifetime. That’s a pretty big goal—making a customer stay for a lifetime. But if you break it down into smaller parts—as in the next time—it becomes much easier. As you ask yourself the loyalty question, think about the next time every time. Eventually...
Origional Story Date :11/20/2020
Editorial | Business 2 Community
Small Business | Operations | Customers | Customer Loyalty
2. How Jeff Bezos Built One of the Word's Most Valuable Companies
Sunil Gupta, Harvard Business School professor, has spent years studying successful digital strategies, companies, and leaders, and he's made Amazon and its legendary CEO Jeff Bezos a particular areas of focus. Drawing on his own in-depth research and other sources, including a new collection of Bezos' own writing, "Invent and Wander," Gupta explains how Amazon has upended traditional corporate strategy by diversifying into multiple products serving many end users instead of focusing more narrowly. He says that Bezos's obsession with the customer and insistence on long-term...
Origional Story Date :11/17/2020
Interview | Harvard Business Review
Small Business | Operations | Management | Customer Service | Personal Development | Leadership | Strategy
3. Boost E-Commerce Sales by Understanding How Customers Think
If you run an e-commerce business, you face many challenges. And trying to compete with the giants can be overwhelming if you don’t have a robust marketing strategy. The ultimate aim of all marketing activities should be to smooth the decision-making curve and shape the consumer journey proactively towards buying products you want them to purchase. Putting some science...
Origional Story Date :11/19/2020
HowTo | Allbusiness.com
Small Business | Operations | Sales | E-Commerce
4. 7 AI Technology Benefits For Small Businesses
When people think of artificial intelligence, the first thing that probably comes to mind is highly complex robots that perform extraordinary tasks. It isn’t until you take a closer look at the technology we use on a daily basis that we realize AI is all around us! From the suggested products on Amazon to the spam filter on your email account, AI affects our daily lives whether we realize it or not. This begs the question of how artificial intelligence can be incorporated into our small businesses and help us operate more efficiently and effectively. To gain more insight...
Origional Story Date :11/17/2020
Editorial | Small Business Computing
Small Business | Operations | Information Technology | Innovation | Virtual & Augmented Reality
5. What Inclusive Leaders Sound Like
When leaders commit to building an inclusive organization, they tend to start with the company mission, vision, values, and a promise to ensure everyone in the organization has a voice. But if they don’t change the way they communicate every day with their employees, leaders are missing a crucial piece. In a recent analysis, our team at Quantified Communications examined how inclusive leaders talk. The findings revealed that, despite the stated emphasis on inclusion, very few leaders...
Origional Story Date :11/19/2020
HowTo | Harvard Business Review
Small Business | Operations | Management | Communication & Presentation | Performance & Quality | Personal Development | Leadership